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Middle East

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PERFECTING THE ART OF FLAVORFUL FOOD

Founded in 1946, Custom Culinary® draws on these years of experience to set our course for the future with a renewed emphasis on the authentic flavor and the extraordinary quality of our culinary flavor systems for foodservice, chain accounts and retail. Our goal is a global, integrated, personal approach to food and foodservice. Levering the worldwide experience and passion of our people, the power of our brand, the depth of our culinary expertise and our commitment to innovation, Custom Culinary® Alfa is a world-class food company dedicated to meeting our customers' demands for high quality, authentic products with true taste.


CULTIVATE STRONG PARTNERSHIPS

From farmers to customers, the relationships we form with our partners allow us to create better products to satisfy and delight a variety of tastes around the globe.

  • Dedicated customer teams to focus on your needs and vision
  • Small company flexibility/big company resources
  • Strategic approach to business management
 

GLOBAL REACH, GLOBAL IMPACT

We work hard to create a comprehensive system of authentic global flavors for all of our customers while paying close attention to our impact on the world.

  • Our culinary network in 30+ countries means more authentic flavors for you
  • Global experts in supply, manufacturing and procurement
  • Commitment to sustainability
  • Responsible and ethical customer brand growth while ensuring food safety excellence

 

Industrial Kitchen Scene


CREATE BETTER PRODUCTS

We leverage our proprietary insight-driven customization process to help our partners taste success faster than ever before.

  • Authentic/chef-inspired
  • FlavorIQ® research-based insights
  • Wholesome initiative
  • Product and packaging solutions to meet every need


SATISFY AND DELIGHT CUSTOMERS

By focusing on you from start to finish, we fuel your innovation and build your business.

  • Dedicated culinarians combine food science, technology and culinary arts
  • Chef-inspired innovation
  • Full culinary center and R&D labs